TikTok Social Media Specialist

We are looking for a visionary TikTok Social Media Specialist who is creative, trend-agile, and masters the art of the “thumb-stop” moment. At Diri Care, you won’t just be posting videos; you will be the primary engine of our brand’s growth on TikTok. Crafting authentic, high-impact content that translates into community engagement, user acquisition, and sales.

Are You the One?

This role is designed for a digital native who believes TikTok is more than just a platform for viral moments, it is a powerful growth engine. We want to meet you if:

• Algorithm-Fluent: you live and breathe TikTok trends, formats, and evolving algorithms.
• Master Storyteller: you have a sharp instinct for hooks, relatable narratives, and visuals that build instant rapport.
• Performance-Minded: you possess the rare ability to marry wild creativity with cold, hard performance data.
• Agile Experimenter: you thrive on rapid execution, are fearless about experimenting with new concepts, and view every failure as a data point for future success.

Key Responsibilities

• Strategic Roadmap: Architect and evolve a TikTok content strategy that elevates our brand identity and dominates the contested healthcare space.
• Content Lifecycle: Conceptualize, produce, and schedule creative content that leads the conversation rather than just following it.
• Growth Optimization: Rigorously monitor performance metrics and audience data to iterate and scale our organic reach.
• Community Building: Drive meaningful two-way engagement to turn casual viewers into a loyal Diri Care community.
• Cross-Functional Synergy: Collaborate with internal teams to integrate TikTok strategies into broader 360° marketing campaigns.
• Trend Intelligence: Act as the internal subject matter expert on TikTok’s ecosystem to ensure our brand remains at the cutting edge of culture.

• Education: Bachelor’s degree in Marketing, Communications, or a related field.
• Proven Track Record: Demonstrated experience in building and scaling a brand’s TikTok presence from the ground up.
• Technical Proficiency: Expert-level video editing skills and mastery of the TikTok native creative suite and third-party tools.
• Soft Skills: Exceptional creative flair, meticulous attention to detail, and strong communication skills.
• Industry Edge: Prior experience in the Beauty, Skincare, or Healthcare sectors is a significant advantage.